Banking is a Breeze with New Online Accounts at Chelsea Groton
Technology has allowed busy people to check errands like grocery shopping off their to-do list without ever leaving the house. However, one important task that still required a special trip was opening a new bank account. Now one of Connecticut’s top financial institutions is making that process simple, easy and online. In just 10 minutes individuals can be on their way to a new personal checking or savings account at Chelsea Groton Bank.
“People have become accustomed to 24-hour access to many businesses and banking should not be any different,” explained Lori Dufficy, EVP, Director of Sales & Service of Chelsea Groton Bank, the largest mutual bank in Eastern Connecticut. “What sets us apart is that we are not trying to simply push everyone online like many banks, we just want them to engage with us in any way that’s convenient for them.”
Dufficy notes the award-winning community bank prefers to see customers in the branch because it gives team members a chance to really get to know them and to help them reach their goals, solve financial problems, and feel good about their banking relationship, but Chelsea Groton wanted to provide accessible alternatives when coming into the branch isn’t an option.
To ensure that customers who open accounts online receive personalized service, a team member from the bank’s customer care center will reach out to welcome them and help create a better banking experience. Ultimately, the customer will be assigned to a retail branch of their choice to learn more about value-added bank offerings, such as Lifestyle Programs and convenient E-Learning opportunities through Chelsea University.
Existing customers who utilize online banking can open a checking or savings account within their online banking service in just a few steps because they are already authenticated (have secure login information). Brand new customers can join the Chelsea Groton Bank family online, in person at a branch or over the phone through the customer care center (subject to authentication).
“We added the online account opening tool because many people say that it’s more convenient to start online and then they know they can call us or stop in if they have questions,” explains Dufficy. “We have 14 branches and endless smiles, so we encourage customers to come in anytime.”
The bank offers several banking programs with free online and mobile banking, debit card, and money management tools.
The Chelsea Groton App is available at the Apple App Store for Apple iOS® users and at the Google Play® Store for Android® users.