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Chelsea Groton Bank Unveils Reinvented Norwich Westside Branch with Ribbon Cutting Ceremony

Chelsea Groton Bank held a ribbon cutting ceremony for its reinvented Norwich Westside branch at 444 West Main Street, Norwich. The ceremony included words from Angela Adams of the Greater Norwich Area Chamber of Commerce and Tony Sheridan from the Chamber of Commerce of Eastern CT. Chelsea Groton’s Chief Experience and Engagement Officer, Lori Dufficy, spoke about the Bank’s history, community stewardship, and vision for the Westside branch’s reinvention.  Alysha Yepes, Customer Solutions Manager at the Westside branch, shared how the bank’s reinvention will serve customers. The ceremony closed with Yepes presenting a $1,000 donation to Hartford HealthCare at Home, formerly Center for Hospice Care Southeast Connecticut. Laurie St. John, Vice President of Hartford HealthCare at Home, accepted the donation on behalf of the organization.

“Chelsea Groton Bank has a long-standing commitment to the community and our reinvented branches embody this dedication,” explained Dufficy. “The changes we made to the Westside branch foster conversations and collaboration that both our customers and team members will benefit from. The enhanced technology and dedicated spaces for continued team member training will help us to provide customers with the best possible service as we support them in achieving their individual and business goals.”

“Our vision for the Westside branch was to create an environment that went beyond a functional space for performing transactions. It’s a space that allows for comfort and confidence when helping our customers to prepare for their financial futures. As we are starting to get back to meet more frequently in-person, the reinvented space will provide a home for these important relationships to grow. Westside’s reinvention that was designed with comfort, collaboration, and learning in mind will help our customers continue to meaningfully engage with our team as they work to achieve their financial goals.”

The reinvented branch was designed to provide individuals with the tools and resources needed to empower them to make better financial decisions through learning, mentoring and collaboration. The comfortable yet modern layout features a knowledge bar equipped with a lending library with books to peruse at the branch or borrow, two video conferencing rooms for calling in subject matter experts to help members with specific questions or challenges, private spaces for opening accounts and processing loans, and complimentary coffee and conversation brewing all day. The location continues to offer a teller line where typical banking transactions can occur, a drive-up lane for convenient access to banking services from your car, and a drive-up Video Banking ATM where members can connect with a team member by video during extended hours, or use as a traditional ATM 24 hours a day, 7 days a week.

Beginning this fall, the Westside branch will offer in-person enrichment programs, free of charge each week. Currently, Miria Gray, Chelsea Groton’s Community Education Officer, will continue to host online educational webinars for community members on topics relating to personal finance, business banking, credit, lifestyle topics, and more. To view the most current schedule of classes and events, visit www.chelseagroton.com/ChelseaUniversity.

 

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